The Smart Series Cookie Policy

Overview

This Cookie Policy explains how The Smart Series Pte Ltd ("we", "us", "our", or "Company") uses cookies and similar tracking technologies on our website www.thesmartseries.com (the "Website"). Please read this policy carefully to understand our practices regarding cookies and how we use them to enhance your browsing experience.

By accessing and using our Website, you acknowledge that you have read and understood this Cookie Policy and consent to the use of cookies as described herein.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. Cookies are widely used to make websites work more efficiently and to provide information to the website owners.

Cookies serve various functions:

  • They help us remember your preferences and settings
  • They allow us to understand how you use our Website
  • They enable us to provide a personalised browsing experience
  • They assist in marketing and analytics

Cookies cannot be used to run programs or deliver viruses to your computer. Each cookie is unique to your web browser and can only be read by the web server that issued the cookie to you.

Types of Cookies We Use

1. Essential / Strictly Necessary Cookies

These cookies are essential for the Website to function properly and cannot be disabled without affecting core functionality. They include:

  • Session cookies – Maintain your login session and shopping cart information
  • Security cookies – Protect against fraud and enhance security features
  • WordPress / WooCommerce cookies – Enable core e-commerce functionality, including product browsing, cart management, and checkout processes
  • Payment processing cookies – Facilitate secure payment transactions through our payment gateway

Cookie Examples:

  • wordpress_logged_in_[hash] – Maintains your WordPress login session
  • wordpress_sec_[hash] – Security cookie for WordPress authentication
  • woocommerce_cart_hash – Tracks your shopping cart contents
  • woocommerce_items_in_cart – Stores the number of items in your cart

These cookies will always be active unless you change your browser settings to reject them, though this may impair Website functionality.

2. Performance & Analytics Cookies

These cookies help us understand how visitors interact with our Website, allowing us to improve functionality and user experience. We use Google Analytics for this purpose.

What we collect:

  • Pages visited and time spent on each page
  • Links clicked
  • Traffic sources (how you arrived at our Website)
  • Device and browser information
  • Geographic location (country/region level)
  • User behaviour patterns and flow

Cookie Examples:

  • _ga – Tracks unique users across sessions (expires after 2 years)
  • _gid – Identifies sessions (expires after 24 hours)
  • _gat – Throttles request rate (expires after 1 minute)
  • _gac_[property-id] – Associates your activity with a Google Ads conversion

Google Analytics Privacy: Google Analytics is a web analytics service provided by Google Inc. ("Google"). Google uses the data collected to track and examine your use of our Website, to prepare reports on Website activity, and to share this information with other Google services.

Google may use the collected data to contextualise and personalise advertisements of its own advertising network. For more information about Google's privacy practices, please visit: http://www.google.com/policies/privacy/partners

You can opt out of Google Analytics tracking by:

3. Functional Cookies

These cookies enable enhanced features and personalisation based on your choices and previous interactions with the Website.

What they do:

  • Remember your preferences (e.g., language, currency, region)
  • Store your wish lists or saved items
  • Recognise you when you return to the Website
  • Enable live chat and customer support tools
  • Support embedded content from third parties (videos, maps, etc.)

Common examples:

  • SiteGround cookies for server-side functionality
  • WordPress theme and plugin preference cookies

4. Marketing & Targeting Cookies

These cookies are used to deliver advertisements relevant to you and your interests. They track your browsing activity across multiple websites to build a profile of your interests.

What they do:

  • Display targeted advertisements based on your behaviour
  • Measure advertising campaign effectiveness
  • Track conversions from advertising campaigns
  • Prevent the same ad from being shown repeatedly to you
  • Enable social media sharing features

Common sources:

  • Google Ads (if we use Google Ads for marketing)
  • Facebook Pixel (if we use Facebook advertising)
  • Other third-party advertising networks and social platforms

Note: You may see our advertisements on other websites after visiting ours, as we may use retargeting campaigns to reach interested users.

5. Third-Party & Social Media Cookies

Our Website may contain links to and content from third-party websites and social media platforms. These third parties may place their own cookies on your device.

Third-party services integrated with our Website:

  • SiteGround (website hosting) – May use cookies for server management and analytics
  • Stripe (payment processing) – Uses cookies for secure payment transactions
  • Google (analytics, fonts, reCAPTCHA) – Places multiple cookies for various services
  • Facebook (if social sharing is enabled) – Places cookies for social functionality
  • YouTube (if embedded videos are used) – Places cookies for video functionality

We do not control these third-party cookies, and they are subject to the respective third party's privacy policy. We recommend reviewing their policies directly.

Cookie Consent & Management

How We Obtain Consent

When you first visit our Website, you will be presented with a cookie consent notice. By continuing to use the Website after this notice, or by clicking "Accept," you consent to the use of cookies as described in this policy.

If you select "Decline" on non-essential cookies, only strictly necessary cookies will be active.

Managing Your Cookie Preferences

You can control which cookies are placed on your device through:

1. Browser Settings: Most web browsers allow you to control cookies through their settings. You can:

  • Accept all cookies
  • Accept only essential cookies
  • Reject all non-essential cookies
  • Delete existing cookies
  • Receive a notification each time a cookie is about to be placed

Common browser instructions:

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Preferences > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Privacy, search, and services > Cookies and other site data

2. Cookie Consent Banner: When you visit our Website, you can use the cookie consent banner to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your preferences for specific cookie categories

3. Opt-Out Services:

Data Storage & Security

Where Your Data Is Stored

As stated in our Privacy Policy, your data (including information from cookies) is stored on servers provided by SiteGround. SiteGround implements industry-standard security measures, including:

  • Hardware firewalls to filter traffic
  • Encrypted data transmission and storage
  • Regular security audits and updates
  • Compliance with data protection standards

How Long Cookies Are Stored

Cookie retention periods vary:

  • Session cookies – Deleted when you close your browser
  • Persistent cookies – Remain on your device for periods ranging from days to years (typically 1–2 years for analytics cookies)
  • Third-party cookies – Retention periods vary according to each third party's policy

You can delete cookies at any time through your browser settings.

International Data Transfers

Some of our service providers (including Google and SiteGround) may process your data outside Singapore. By using our Website, you consent to the transfer of information to countries outside Singapore, which may have different data protection laws. We ensure that appropriate safeguards are in place to protect your information.

Changes to This Cookie Policy

We reserve the right to update or modify this Cookie Policy at any time. Changes will be posted on this page with an updated "Last Modified" date. Your continued use of the Website following any changes constitutes your acceptance of the updated policy.

We will notify you of material changes by posting a prominent notice on our Website or by other means as required by applicable law.

Contact Information

If you have questions about this Cookie Policy, our use of cookies, or your cookie preferences, please contact us at:

Email: [email protected]

Mail: The Smart Series Pte Ltd 39 Woodlands Close #08-62 Singapore 737856

Data Protection Officer / Privacy Compliance Officer: The Smart Series Pte Ltd Re: Privacy Compliance Officer 39 Woodlands Close #08-62 Singapore 737856

Last Modified: April 2026